The Wharton School
The Wharton School, one of the world's most distinguished institutions for business education, admits almost 2,000 students into its Master of Business Administration program.
US COVID-19 quarantine measures meant The Wharton School had to cancel its 'Welcome Weekend' event for new students. Adapting to this unprecedented situation, the school needed to take the event online within a tight deadline.
The Wharton School's goal is to build a thriving digital community. They chose Workplace because of its intuitive community-building infrastructure. The school was able to implement and launch Workplace in just 3 weeks.
11,071connections made in 6 months
250,000connections made in 3 weeks
46,684reactions made in 6 months
How Workplace helped
Setting up an online community at speed
When new students logged in to Workplace they landed on a pinned post from the Director of Admissions, with a video message welcoming them. Because Workplace's features are similar to Facebook, the students find the platform's interface familiar. It has enabled students and staff to spend less time onboarding, and more time connecting.
Championing the community spirit among students and staff
The Wharton School now uses Workplace to get new students orientated. It has created several interest Groups, including an “Introduce Yourself” Group where new students can post updates, leave comments, and connect with fellow classmates. Current students streamed video walkthroughs of their apartments and shared personal stories, providing a more intimate look into student life at the institution. Rounding out the experience, the Admissions Office used Workplace Live to run town halls, ensuring students found answers for everything from class structure to transportation.
Clear communication amidst volatility
Workplace Insights is used to track user engagement and the overall health of the community. To ensure that students receive and read important administrative information,the school logs the number of people reading its posts. Other metrics include time spent on the platform and the number of direct messages sent. This helps pinpoint groups that are active, and others that require more attention. Acting on insights from the data, The Wharton School takes incisive steps to further strengthen engagement and relationships between students and staff.
Creating connections using Live Video
Current students, helped newly admitted students understand what life is like at The Wharton School. They shared personal stories and streamed video walkthroughs of their apartments. The Admissions Office built on this and used Workplace Live to host virtual town halls, so that students could find the answers to everything they wanted from transportation to class structure.
"Success comes from the synergy between platforms, people and processes all working together, and Workplace has been core to our success."
Senior Director of Marketing Strategy and Operations