Be the Ally Campaign Kit
Educate people about D&I-related terminology and raise awareness about resources and support
Download the Campaign Kit
Download the Campaign Kit
![](https://scontent-iad3-2.xx.fbcdn.net/v/t39.2365-6/118805008_1597864137051537_1716006251012744012_n.gif?_nc_cat=105&ccb=1-7&_nc_sid=e280be&_nc_ohc=X8KT-Ohy1f8AX9EhUdb&_nc_ht=scontent-iad3-2.xx&oh=00_AfAchJA-yeCH1wDXxoUZ11OQ20WFQ0a0O6iGYbu2mKkWLw&oe=66137E72)
The Be the Ally campaign is an internal campaign you can use to educate people about D&I-related terminology and spread knowledge about diversity, equity and inclusion across your company. It’s also a chance for you to promote your existing resources such as social resource groups, D&I training, cultural events and more.
![](https://scontent-iad3-1.xx.fbcdn.net/v/t39.2365-6/118540676_1144952545947184_284775807439699837_n.gif?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=pb0NYmt7VcMAX_2_8bu&_nc_ht=scontent-iad3-1.xx&oh=00_AfAYiw8WieCmu3a70McnEqj_fU6PLDr50vSO2nh5-4CX5Q&oe=66137530)
Here's how it works:
- Set a timeline for your posts. We recommend sharing a post on the same day each week for one month or longer.
- Compile a list of related resources for each of the gifs you plan on using such as social resource groups, internal training, and 3rd party articles, guides and videos.
- Create a post in your all-company group with the hashtag #BeTheAlly
- Include related resources or external articles and guides for people who want to continue educating themselves
- Add one of the gifs from the campaign kit
To learn more about how to build an inclusive Workplace and to find more D&I internal campaign inspiration, check out this playbook.
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